ABOUT

Established in 2017, Smoove Iconz was originally founded in NYC.

 

To put simply, we are a lifestyle apparel brand inspired by the grittiness of street culture and the allure high-end designer fashion.

 

Heavily influenced by the New York hustle, our goal is to create a classic and timeless aesthetic that speaks to all cultures and walks of life. We strongly believe you can achieve anything you set your mind to and aim to promote a positive and productive lifestyle within our community.

 

#IAMICONIC #SMOOVEICONZ