Our Story
BUILT FROM EXPERIENCE.
CREATED WITH PURPOSE.
Smoove Iconz was founded in 2017 by Kaydah King with a vision that extended far beyond fashion.
What started as an idea became a movement built on resilience, ambition, and the belief that where you begin should never determine where you finish.
This brand is a reflection of the journey, the lessons learned, and the legacy still being written.
EST. 2017 • NEW YORK
THE STORY BEHIND THE ICON
Born in Brooklyn, New York, Kevin's story spans Brooklyn, Haiti, and Queens.
After spending part of his childhood in Haiti, he returned to New York at eleven years old, facing the challenge of adapting to a new environment while finding his identity. Music became more than entertainment — it became a way to express himself, overcome obstacles, and discover his voice.
As his passion grew, so did his vision. What began through music evolved into something bigger: a brand that represents confidence, purpose, and the determination to leave a lasting impact.
His journey reinforced one belief above all else:
You are not a product of your environment. You are a product of the choices you make.
FROM AN IDEA TO A MOVEMENT
Smoove Iconz was never created to simply sell clothing.
It was created to represent people who choose growth over excuses, purpose over comfort, and legacy over recognition.
Every design reflects a mindset — the courage to stand out, the discipline to keep moving forward, and the confidence to stay true to who you are.
The goal has always been bigger than fashion.
It's about building a community that inspires others to chase their vision and create opportunities for themselves and the people around them.
THE LEGACY CONTINUES
Today, Smoove Iconz represents more than one person's journey.
It represents everyone who refuses to let their circumstances define them.
Whether you're an artist, entrepreneur, athlete, creator, student, or someone working toward a dream, this brand is a reminder that success is built through consistency, character, and belief in yourself.
Every collection carries that message forward.
Because an Icon isn't defined by fame, status, or wealth.
An Icon is defined by purpose, character, and the choices they make.
THE VISION
Our vision is:
- To build more than a clothing brand.
- To inspire confidence and ambition.
- To create opportunities for future generations.
- To build a community that values purpose over popularity.
- To leave a legacy that lasts beyond fashion.
MAKING ICONZ. LEAVING A LEGACY.
The story is still being written.
Every collection.
Every milestone.
Every person who wears Smoove Iconz becomes part of that journey.
This is more than what you wear.
This is the legacy we're building together.